Digital Marketing Training in India

Search Engines

Search Engines   In early days internet users were very less and amount of available information was relatively very small. Accessing of internet resource was restricted to very few employees and used to access scientific information. In previous days finding information on internet was not critical as it is now. Site directories are the first method used to access information …

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Digital Marketing Training in Hyderabad

seo sem Definitions

Search Engine Any service generally designed to allow users to search the web or a specialized database of information. Web search engines generally have paid listings and organic listings. Organic listings typically come from crawling the web, though often human-powered directory listings are also optionally offered. Search Engine Marketing The act of marketing a web site via search engines, whether …

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Digital Marketing Training in India

Seo Definitions

Index The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized. Landing Page The specific web page that a visitor …

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Digital Marketing Training in India

Google Page Rank

Google Page Rank Theoretical basics by D Hari Babu (SEO Trainer Srihitha Technologies) There are many theories about page rank I am trying to give the best information about page ranks to help you to increase page rank of your web pages. Google was the first search engine company to patent the system of taking into account inbound links, this …

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Digital Marketing Training in India

ppc-pay per performance

PPC Stands for pay-per-click and means the same as cost-per-click. Paid Listings Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold. Pay-for-Performance Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that “perform” in terms …

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Digital Marketing Training in Hyderabad

seo submission spam

SEO Acronym for search engine optimization and often also used to refer to a person or company that does search engine optimization. Spam: Any search engine marketing method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. Some search engines have written guidelines about what they consider to be spamming, but ultimately …

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Digital Marketing Training in India

Meta Tags Definitions

Meta Search Engine A search engine that gets listings from two or more other search engines, rather than through its own efforts. Meta Tags Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications. Meta Description Tag Allows page authors to say …

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Digital Marketing Training in India

Seo Glossary

Algorithm A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No search engine reveals exactly how its own algorithm works, to protect itself from competitors and those who wish to spam the search engine. Banned When Web pages are removed from a search engine’s index specifically …

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Digital Marketing Training in Hyderabad

Architecture Of search Engines

Architecture Of search Engines Spider – A browser-like program that downloads web pages. Crawler ? A program that automatically follows all of the links on each web page. Indexer – a program that analyzes web pages downloaded by the spider and the crawler. Database? storage for downloaded and processed pages. Results engine ? extracts search results from the database. Web …

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Digital Marketing Training in India

seo tips

??????????????????????????????????????????? Seo Tips Here are some useful tips by D Hari Babu ( seo trainer? at srihitha technologies Training institute in Hyderabad ) for search engine optimization. Everyone loves a good tip right? So read these useful seo tips. 1. Content is king for Seo, so be sure to have good content well written and unique that will focus on …

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